In fact, it's a deliberate homage to the sci-fi style of yesteryear, esp. Jules Verne. The story is set in 1899, and ostensibly features technology which barely supersedes that in theory possible during the late 19th century.
But, whereas "cyber" (the style of information flow idea) had previously been replaced with "steam" (power source for the technological device), now it is replaced with "ice" (merely stuff that's around for most of the story). The whole thing makes no literal sense; nor does it make strict analogical sense.
Instead, the sense depends upon semantic rhyming slang. Only someone familiar with the previous terms cyberpunk and steampunk could piece together then intended meaning (anarchic (in the 19th, not 20th cent., style) sci-fi (in the Verne, not Gibson, style)). - per against the modern world
by Jacques Tardi
In its ongoing quest to showcase the wide range of Jacques Tardi’s bibliography, Fantagraphics reaches all the way back to one of his earliest, and most distinctive graphic novels: A satirical, Jules Vernes-esque “retro-sci-fi” yarn executed on scratchboard in a stunningly detailed faux-woodcut style perfectly chosen to render the Edwardian-era mechanical marvels on display. Created in 1972, The Arctic Marauder is a downright prescient example of proto-“steampunk” science fiction — or perhaps more accurately, and to coin a spinoff genre, “icepunk.”
In 1899, “L’Anjou,” a ship navigating the Arctic Ocean from Murmansk, Russia, to Le Havre, France comes across a stunning sight: A ghostly, abandoned vessel perched high atop an iceberg. But exploring this strange apparition is the last thing the sailors will ever do, as their own ship is soon dispatched to Davy Jones’ locker via a mysterious explosion.
Enter Jérôme Plumier, whose search for his missing uncle, the inventor Louis-Ferdinand Chapoutier, brings him into contact with the sinister, frigid forces behind this — and soon he too is headed towards the North Pole, where he will content with mad scientists, monsters of the deep, and futuristic submarines and flying machines. Told with brio in hilarious slabs of vintage purple prose, The Arctic Marauder works both as ripping good adventure story and parody of same, and, predating as it does the later and not dissimilar Adèle Blanc-Sec series, is a keystone in Tardi’s oeuvre in his fantastical mode. 64 pages of black-and-white comics.
* image source for icepunk header is an illustration from The Arctic Marauder by Jacques Tardi