Thursday, July 29, 2010

Mad Men Mini: America in the 60s

In the United States, "The Sixties", as they are known in popular culture, is a term used by historians, journalists, and other objective academics; in some cases nostalgically to describe the counterculture and social revolution near the end of the decade; and pejoratively to describe the era as one of irresponsible excess and flamboyance.

The decade was also labeled the Swinging Sixties because of the fall or relaxation of some social taboos especially relating to sexism and racism that occurred during this time. - wikipedia


Part of the reason I like Mad Men so much is because of the time period. I was born in the 60s and am interested in the kind of world my parents were in at the time. Mad Men really does a great job in capturing that world with its attention to details in all the scenes.

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Mad Men Unbuttoned:
A Romp Through 1960s America
by Natasha Vargas-Cooper

Description from the amazon:
Mad Men Unbuttoned, footnotes to the show and the era, including these fascinating tidbits:

Don Draper's character is based on the real-life Draper Daniels, protÉgÉ of Leo Burnett who started off as a copywriter and rose to creative director, eventually heading the team that launched the Marlboro Man.

The iconic "Think Small" Volkswagen ad positioned the Beetle as an ugly but well-made car—a revolt against excess. Not only did unit sales top 500,000 cars a year, but the campaign succeeded in junking all the rules of car advertising.

When barred from visiting Disneyland on a trip to the United States, Soviet premier Nikita Khrushchev threw a tantrum and left Los Angeles in a huff the very next day.

The Group by Mary McCarthy, the novel Betty Draper is seen reading in the bathtub, transformed the way women viewed love, sex, and marriage.

In 1947 Christian Dior showcased its revolutionary New Look line. Betty, Peggy, and the rest of the steno pool at Sterling-Cooper can be seen sporting the sloping shoulders, hourglass silhouettes, and billowing skirts of the New Look style.

Note: this book was created based on Natasha's blog postings of her Mad Men Footnotes

~~ Mad Men Mini Event Schedule ~~

4 comments:

  1. I must admit I know little of the time period but taking a look at this post it all seems very intriguing.

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  2. This time period intrigues me too, things were more simple then. It appeals to me after living in our times of fast-paced everything.

    This book looks really interesting.

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  3. Mad Men Unbuttoned sounds interesting!

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  4. I've added this to my MUST have wishlist.

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